Discover the Secret of Writing Great Headlines by Reading About Earthquakes

2010 February 8
Posted by penglog

Make a good start on your sales with the right side and they will headline read until the end. If they've read to the end, they will buy, the more likely

Here is the first in a series of articles copywriting tips for beginners. This article demonstrate how words can work for you to sell you on the Internet.

When someone requests your sales page, they already have a number of decisions - the decision to search for a product or a service like yours, the decision to search the Internet for them;and - look for us on the main Internet service provider - the decision about your sales list.

The trick is to read it to the end and make the decision that matters to you - the decision to act to buy, ie.

The key to which to attract their attention and arousing read, until they reach the point where they can reach well informed and buy the motivation to.

And the key to this is to start with a big headline

Consider these examples. SmallEarthquake in Bolivia. No one injured. Massive earthquake rocks Bolivia. Thousands feared dead. No hard to guess which headline would probably make you hungry for more, especially if you knew someone on holiday in Bolivia.

Now consider this. Brown Windsor soup. How to make a tasty soup made from olde England. Get my FREE recipe.

How the world's most delicious soup. Wow your friends and family with something new for New Year! Get my quick-to-make recipe with my easy to read FREEe-book!

What's good about the first headline? It is just factual, very objective, clear and concise. Not bad — as far as it goes. So what's wrong with it, such as a headline for a sales page?

First off, is not an attractive brown color. Indeed, it is positively unattractive. Why do you mention it, but if you absolutely have to? Then Windsor does not mean anything to most people. It could be, Windsor, Ontario or Windsor, England. Who cares anyway?

The second movement is better, butunless you are marketing to people in England are interested in is the only word that a good job in that sentence is not tasty.

The third movement is the best. It contains a call to action will - to. And it says there is no danger. The recipe is free. But even this statement does not sell the job, because it does not say what the buyer will receive from your recipe. Even if they do not pay for something, they want something they want to get out of your recipe - and that is moreas a tasty soup. It's all advantages of a good meal.

So why the second headline is better?

First of all, it starts with how to. Many, many people search the Internet to do to figure out how to get something, or something. So How to … Products are among the best sellers. Second, it makes a big claim tastiest in the world. Third, the headline provides a way to impress and inspire the people who are dear to you. We all need the approval of friends and family, right? Friends firstbecause someone might say that your family eat what you cook is, but might be of critical friends. Meet raise the objection before it. Fourthly, the word is new word a powerful selling point, especially for food. New for New Year's Eve suggests that it is also a good time to serve an unknown soup, and that you do take the trouble to. See how the whole time is this headline about adding value to the product, and let readers know want more. And the more she read, the more likely they areto buy.

Sentence three reinforces the message by you can have some of the top key features of each product. It's fast, easy and free. Fast and easy are big pluses for any product, especially for those around the house, where, what the people want to spend more time with her family and friends.

To juice up the headlines. Make a big promise. Promise results people really want. And make the promise of risk-free. Remember. Nobody is interested in small earthquakes - especially when noone gets hurt!

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How Do I Get Published?

2010 February 6
Tags:
Posted by penglog

This is a question of my customers that are new and aspiring writers always ask me.

We write for different reasons: enjoyment, challenge, or our creative efforts and information sharing. If you're going to share it, what you write, you will need a means or place to publish. But you knew that, of course.

But you know enough about how to do this?

If you are an article writer, you can Venues what you publish a review (like this) too. One of the best ways to Search for such a place or places in "Writer's Market, a few inches thick book that users with so much current information on markets as possible, and you can find many good e-magazines for writers you can get for disposal are interested in online offering free, the other markets. You can also online for websites that you can publish for free. You can create your own blog or use any of the social-networking sites.

Perhaps a fiction or non-fiction> Book is to focus on your creative. Many people have dreams of landing a major publishing contract. You imagine what it like and what it is doing for them, but they do not do the research to learn how it is possible. Some believe the pressure of their own copies with a vanity press is the answer, but need not, as they have to sell themselves to market or copied for thought on other important issues such as obtaining an ISBN. Other than print-on-demand services, but they are notare safe, is what services for them properly. Two things you can do is to learn more, visit the site (s) and contact some of the writers to explore with the print-on-demand service (s) you and ask them to share their experiences shall be published.

These days it is very easy for you to obtain your name and your message to the world beyond. Be sure enough to know what it involved, you maximize your efforts. Then watch your dream a reality.

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Asking Questions to Gain, Clarify and Check Information

2010 February 5
Posted by penglog

There are many reasons why you need to ask questions, but until the structure of your information that you can not use it with the willing. If you do not apply, it will, you will never use this skill to maximum value. This article will deal with three reasons why you need to ask questions, whether everyday or in negotiating the environment.

These three reasons are:

1. To gain information about

2. To clarify and verify information and

3. To check for understanding and the levelof interest.

Strange as it may sound, they tend to negotiate with someone most of the day, whether you are negotiating with themselves or with others. The word "negotiations" are not compartmentalized in the conflict category.

Let's get right into the questions of why it is so important, and begins with an obvious reason

1. Gathering information

In most cases the collection of information is a good thing. It is not just about the additional information, but alsoabout filling gaps in existing information. However, there are times when the acquisition of new information may not be such a positive phenomenon. When the stakes are really high, no additional information that is negative, could be devastating and completely blocking any chance of a resolution, for example, a negotiation

Continuing with the reference to negotiations, no additional information we need to be associated with an arrangement of points on the road. This reduces the impact of new informationhave, it should be negative.

Questions like "What if?" have a constant part of this process.

2. Clarification or verification of information

The Issues are usually aim to answer WX5 + H, ie who, what, when, where, why and how? If you do not ask such questions, you can stay at a disadvantage.

For example:

· Who is responsible?

· What options are there?

• If you estimate that theTask will be completed it?

· Where is the inventory stored?

· Why has not this information is distributed to all participants?

· How was it handled in the past?

Check takes a different form of questioning from the top:

• You ensure that everyone knows the time, right?

· Everyone does not know what aspect of the work they are responsible for, right?

· Does everyone know whereThe shares will be saved?

3. Checking for Understanding and Level of Interest

Simply because you are part of a project that has meant not that they are really interested and know what to do. She did not know until you ask, and then more questions need to be further probe.

For example:

· I know this is not your business, but you tell me what you find interesting in the part of the project? [Make sure you ask or not restrictiveClosed-ended question]

Also verify that the person / persons who have to do and actually know about the topic / product, you ask. Ask a question, which has an aspect of expertise, and they react to it.

For example:

They had check-out a new tax agent / accountant, one might ask:

· "I want a house that I own - either my home or investment property for sale. From one perspective, capital gains, which will be better forme? "

The answer to this question would be to sell your home, because there is no capital gain on this transaction, but it is held on an investment property (in Australia).

You get what I mean, is not it?

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Book Review for The Liar’s Diary by Patry Francis

2010 February 4
Posted by penglog

The Liar's Diary, a psychological tension debut novel by author Patry Francis, should be fragrant red leather with gilt edges must be processed and put on the shelf in a place of honor.

Be warned. If you buy it, can for an uninterrupted block of time. Forget you sleep. The lure of The Liar's Diary is strong, for they will call your name incessantly, and your dreams will be filled with signs Ms Francis, long after you've reached the end of their life to the captivatingWork.

Full of fine turning truths that bob and is an absolute must in tissue of lies, The Liar's Diary is like a fragile raft on a swelling sea of denial. Carefully selected truths are masterfully revealed as we are in the lives of high school secretary Jeanne Cross thrust. The raft climbs higher - just enough to almost peer over the whitecaps. Jeanne Insights half-truths so disturbing, she pulls into the safety of their obsessively orderly life. Disoriented and in psychological turmoil, which weTwist and weave in yet another direction beside her, always on the edge, and guess until the last page.

Jeanne committed to the dutiful wife, mother, housewife, nurse and staff. But we soon learn, her perfect life difficult on a cracked foundation. Gavin Cross, the doctor good-natured man, is a controlling father, his son, feeding an explosive bat eating disorder that sends Jamie Cross to chocolate used for relief. Scenarios of mockery escalate, with the full debtJamie's square for lack of academic success Jeanne laid at his feet. Explore in her picture perfect house, we soon have a very unhappy woman, who lives in a suburb of hell, trying to defend their beloved son and keep peace in the dysfunctional family.

Enter Ali Mather, the new music teacher in the school who in sober world's Jeanne Jeanne responsible for valances with flowing strawberry blond hair, fragrance, and tight jeans, led the high school boys and male teachers,and the provision of juicy gossip hour for the rest of the workforce. Ali, who is extravagant, passionate and outrageously sexy, the antithesis of calm, controlled, Jeanne. But is not fully understood by a circumstance that is Jeanne Ali moved like a powerful narcotic.

Ali, married to George Mather, the most perfect man who has issues of its own. Unresolved childhood traumas they send into the arms of two men in the city of Jeanne, shocking the quiet community. George, forgive and yet strangelywomanizer love with his wife, cuts a figure of the loving forgiveness. When Ali their hedonistic experiences, including an affair with the school shop teacher half his age includes responding Jeanne while horror and fascination.

But someone is stalking Ali left, entrance subtle reminders of their homeland and their presence. Is it one of her lovers? A student? A jealous wife? Her music is desecrated, personal items disappear, but the police did not it seriously. JeanneStruggles to help her overcome her fears and abandoned girlfriend relationships, especially when Ali's diary disappears and people start dying.

The story turns into a different field, shocking the reader multiple times, surging higher now with dark half-truths. Jeanne's son is accused of ungodly crimes, and it is up to them to uncover the facts. You need to find out who is lying to save her son.

Patry Francis is a talented deep thinker who knows people and she paints.
TheirStyle of writing is the integration and smooth down - like a big bowl of lime sherbet. For the first time writers often try too hard, peppering their prose with ostentatious adverbs and adjectives. But Mrs. Francis' writing focuses on the exciting story of how the movie plays in your head with a clever appreciation of the craft.

I recommend The Liar's Diary for anyone good voltage, enjoys puzzles or psycho-thriller.

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Law of Attraction- How to Apply the Law of Attraction in Your Relationships

2010 February 2
Posted by penglog

The basic premise of the law of attraction is that you get what you ask or to think. As you can imagine, 'Sure! It sounds too simple. "The truth is that it is really simple, yet complicated all at the same time. So let us first talk about the Law of Attraction, and then we look to apply as the law of attraction in your relationships.

Law of Attraction - Fundamentals

The Law of Attraction is based on a simple biblical principal basisto ask specifically what you want. Matthew 7:7 says, "Ask and it shall be given you, seek, and ye shall find, knock, and it shall be opened unto you."

Your vibration or energy that is continuously distributed through every second of every day, whether we like it or not realize. They are in constant supply either negative or positive energy. Where your energy that is addressed right now?

By creating a strong vibration in the direction of positive relationships, you can actually startExperience stronger, deeper ties with the right people. You will win relationships that are healthy for you, too, and bring greater satisfaction.

How the Law of Attraction is in your relationships

First, you must stop and ask yourself what it is that you? How do you define healthy relationships? What they see, feel like, sound to you? You must be able to define clearly in your mind's eye, a "good" relationship. Know what worksand what does not work, and then you can select the type of relationship you want to define.

First, start swinging all the positive energy you can muster. Some ways that you are creating good vibrations:

Daily journal of your thoughts and feeling Write a list of what you would expect from a relationship, then read your list can frequentlyEncourage dailyThe most important thing you think you have to ask what you do. So, what did you ask? Do you tend to obtain, must be wrapped up in the drama?Then pull the drama are. Vibrate peaceful, healthy, loving nature, relationships, and you notice the many changes begin to happen.

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Book Review For "What Was I Thinking? How Not to Date"

2010 February 1
Posted by penglog

Book review of: "What Was I Thinking?" How Not to Date "
Written by Annie Earley
Tribute Books / November 2007
ISBN: 978-0-9795045-8-7
111 pages
5 Stars

Earley pens a sharp and witty memoir with "What Was I Thinking?" How Not to Date. " Recently divorced, Earley decided on the broad area of Internet dating in force. It is adventurous, dangerous, and humorous, such as Earley shared their experiences with the reader.

The book begins with Earley reveals itsInternet profile and the members of their advisory committee. " I loved the idea of an advisory committee, trusted friends and family members who helped steer Earley and wisdom through their Internet dating adventures.

Earley writes with a unique brand of humor. While on their experiences, one of her first adventure is a man named Antonio, leg warmers bears. He is a very good guy, quirky but definitely for a serious relation.

Earley has severalMishaps. There is a sponge, Tom, who is so cheap he does not swing for an ice cream and a bustling place with the name "Skip to My Lou" Stew. There is also a gangster guy with shaved head, Earley refers to as Peter Lorre.

Earley is now clear, it is good to have rules. Always meet in a public place for the first time. If the man's picture a little fuzzy, there's probably a good reason. The world of Internet dating is definitely a challenge for Earley. Will she find the mantheir dreams on the Internet? Only time will tell.

Earley writes is clear and sharp, laced with warmth and compassion. Each chapter is introduced with a bizarre image that embodies the theme of the chapter and makes the reader smile framed. She writes in a style that engages the reader of the interlocutors. Earley story is hard to put down. Your humor and honesty are a refreshing reminder that can have their opportunities, and its failure.

Earley's Tale is a many can identify. Whohas not a date that did not do well or clicked with someone on the phone only to discover there were no sparks when they met in person? Earley learns a lot about Internet dating and openly share their experiences. By the end of the novel, I would only be achieved and give her a reassuring hug. Earley story will touch the reader's heart.

"What Was I Thinking?" How Not to Date? " is a great read for those who are internet date or interest on the Internet. It offers counseling,Tidbits and anecdotes that educate while humorous, too. Two thumbs up for Earley's story.

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Self-Esteem - Building Low Self-Esteem

2010 January 31
Posted by penglog

Women around the world suffer from low self-esteem. Are you on this? Some typical signs of low self-esteem are:

They worry about what others say, think or feel about you.You look your talents, skills and abilities.You find it hard to accept compliments.You join with others I like to yourself.You often.You are not so judgmental how to get your look.You bottle emotions.Self-esteem begins to take shape and form as early as childhood. More often thannot, the women were raised in a violent environment to grow almost always into adulthood with little or no self-esteem.

The good news is that your self-esteem can be built from scratch! You have to do the ability and strength in themselves. It takes a lot of hard work and effort on your part, but you can do it. Here are a few ways to start working on your self-esteem are now:

Practice loving yourself. Too often, women with low self-esteem to turn to someone elsethey feel better. This does not work. Instead, what is often the case that we end in another violent relationship. Learn to love yourself. Practice loving yourself and kind to you. Reparent themselves. As mentioned earlier, most women who suffer from low self-esteem come from broken families or families in which abuse and violence were widespread. Thus, it is often necessary to Reparent. The term "Reparent" refers back to the act of givingYou yourself, what was never given to you as a child. If your mother was critical, for example, you will probably want to Reparent by paying themselves a lot of compliments throughout the day. If reparenting yourself, you give yourself all the things you wish your parents had given you as a child. Do not take a compliment. If you know low self-esteem, you know that is very difficult to accept compliments. If learning to accept compliments, you mustconsistent in your response. If someone says, "You look good today, not growling," and walk away. As a substitute for negative behavior, smile brightly and say, "Thanks!" That is all you need to do. The first few times you will still feel uncomfortable. Learn to accept the compliments but you are worth it! Stop criticism. Next to accept not in a position to positive feedback, self-criticism is one of the hardest habits to break. It is too easyYou look in the mirror and the names of all the things you hate about yourself, but you have to stop. Instead of critically about themselves, one thing that you secretly like about yourself and concentrate on the collection. Perhaps you have a solid strength. Concentrate on inner strength. When you realize that you disapprove of you feel, shift your thoughts back to your inner strength. No longer judge themselves or others. Judgments themselves, and othersotherwise be harmful to your self-esteem. You can never build on themselves, or feel better by negatively about someone else. The reference to the mistakes of others is one really point out your own mistakes. This is nothing but negative behavior, by your low self-esteem. Detect and smother it in the bud. The next time you say something about judging others, stop and reverse it immediately. Find something nice to say about theminstead.

Build your self-esteem will take some time. You should not expect change overnight. Rather, it is something that you will every day of work for the rest of your life. Even if you feel better and more confident in yourself, you are still in practice habits, good self-esteem, as a maintenance program.

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Book Review - Gifts For the Family - Over 120 Projects to Make for Those You Love in Under 30 Minute

2010 January 30
Posted by penglog

Gifts for the family of more than 120 projects with subtitles for those who love you make in under 30 minutes - and I can not speak to me but from experience over the 30-minute limit, in all other ways, she lives up to their billing.

There are nearly 250 pages of CRAFT projects, each with three "quick and easy alternatives." And even if you're not good at this sort of thing, you can follow the instructions to do things that you do not mind what people are interested in you.

Theseven chapters) are needlework and fabric, paper and board (forum, indoor plants and flowers, bags and other containers, bathroom and kitchen, frames and mirrors, and candles and lamps.

Many of the projects begin with crafted items such as towels, shower curtains and folders. All you do is add your own notes - and the book describes how to do that without ruining the case. Often it is done with cheap supplies such as felt, pasta, paper and soap. No, thisnot mean that your gifts to look like a kindergarten project. Spray-paint and fancy belts include a variety of frugalities.

There are a variety of no-sew options with hot glue or fusible belt. As a bonus, many of the finished gifts - towels, albums, place mats, and a chair caddy can - relatively cheap shipped in large envelopes. Speaking of covers, this book tells how to create a special, make a gift from his pocket, a button and a piece of the tape. There are alsoplenty of advice about your own greeting cards - and that they look as if they came from the store.

Gifts for the Family: More than 120 projects for those who love you make is in less than 30 minutes a Reader's Digest book (no author listed), published in 2005 and available from Amazon (ISBN 0-7621-0609-3) .

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Book Review - Opening Day - The Story of Jackie Robinson’s First Season by Jonathan Eig

2010 January 29
Posted by penglog

In our daily lives, we often tend to keep the familiar for granted, and failure that we see around us for the natural order of things. We not only miss many opportunities to change the world for the better, we miss the chance to bring prospects to the ebb and flow of events, and understand how the world is constantly changing around us.

The change itself is rarely easy, and it is not always for the better. But sometimes it can show that the painful process of changeWhat is noble in the human soul. In Opening Day, Jonathan Eig tells the story of the year Jackie Robinson was changing the face of Major League Baseball and open doors of opportunity for many men and women across the country, whose only obstacle was the hatred and fanaticism that arose due to one difference in the pigmentation of the skin. It is a story everyone knows but nobody really understands. And the book is an exquisite and inspiring exhibition, as mortalsCan overcome adversity with courage and determination.

The year 1947 represented the U.S. to another country than it is today. Segregation laws were held in the south, contrary to the ideals of American democracy, and many returnees — Americans had to protect the reputation of the duty to their country and all it stood for — found themselves compelled to answer back doors separated slums, and separate drinking fountains to indulge in all the sensitivity of the grandsonThe slaveholder, whose views on racial purity were not very different from those who run the camps and ovens liberated in 1945, who were so shocked and horrified the world.

Such a return veteran was a well-trained and strongly-built college graduate Jack Roosevelt Robinson. An outstanding athlete at UCLA, he excelled in football and basketball, and in another time would have been a national sensation with his breathtaking skills and fierce competitionInstincts. But that was before the age of fat TV contracts and salaries padded sports: Athletes were not the media darlings, but were simply set as to help. And mainstream American sports do not reflect the full spectrum of colors. Like American society itself, were segregated by race decided Sports — and baseball, a sport whose culture in postwar America South, hardly seemed a place to begin the process of integration. And at first glance seemed an unlikely RobinsonCandidate for the post of racial ground-breaker: Baseball was not even his best sport.

But Brooklyn was himself something of a melting pot: immigrants of all kinds made a mixture of all Americans, and the Brooklyn Dodgers — a collection of misfits and oddballs, which appeared at the same time significantly, New York, but was typically American — a visionary, the owner was concerned by the idea that doing what he knew "would be the right thing" by his team earns an untapped reservoir of supportTalent to shine, the essence was unjustified chance. Branch Rickey, the Brooklyn owner, who was determined to break the color to sneak across the old Negro League scouting for the best players he could find, believe, states that the time was ripe for the integration of the big leagues and that all players was needed the opportunity to show what they could do. All Rickey needed was the right player.

As the author shows, Jackie Robinson was not the calm, carefree athleteMyth we see in the history of pounds. He was rather an angry man, embittered by the racial injustice around him and determined to prove himself as a man, and as an athlete. He was also at the end the perfect choice for daring experiment Rickey's. Proud and defiant, Robinson was hard enough for the pressure that inevitably followed the attempt to resist breaking the color. He had, as a captain in the Army, compared to a court-martial, rather than back down when a white private Crudeordered him on the back of a bus. But if, still uncertain about the intentions Rickey asked Robinson whether the owner of Brooklyn was looking for someone who does not have to defend themselves, Rickey replied that what he needed was someone "with the courage not to." Although initially unsure he would get the support from the front office, once Robinson saw the track on which would take the Brooklyn-management in order to suppress opposition to the southerners on the team about his presence — and that a slump earlier this seasonnot provide an excuse for him to ride the bench for the rest of the season — he started, enough to enjoy playing his own brand of baseball. It is as a style that was fiery and combative, because although he had promised Branch Rickey that he would be nothing against the fanatics and hate, therefore, had nothing to attack, he found that his passions and resentments in the best possible way can be released: by proving themselves on the field.

And in the end, Jackie Robinson electrified crowds inof the country. His exploits on the field no more eyes to show the wealth of talent that kept our old attitudes and prejudices back as a series of lectures on human rights policy of brotherhood among men. And as the season unfolded, all fair-minded men and women of all races have been through the human drama unfolding before our eyes: a man with nothing but enthusiasm and talent, his dignity, standing tall against hate and intolerance, and led his team to the Championship for his bravery onField and off.

Festivities written and woven around the personality of participants, Opening Day reads more like a novel than a biography. Robinson himself has not shown how the sacred figure often depicted in baseball legend, but intact, with all his pride and anger. At the end of the story she told the basis for the civil rights movement, which are two decades later. It is the story richer, more people and by recognizing the struggle between the needs ofRobinson's moment, and all too human shortcomings, it is about how a heroic figure, he was betrayed. It demonstrates that courage often stand out more than taking a bold principle: sometimes the bravest among us are those who refuse to surrender our emotions, and resist the instinct to lash out at those who mock us. There is a lesson that would be a better, nobler world if more of us could follow the lead of the heroes of the story to the world that shows we see today,How far we fall from his example.

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Book Review - Love Me If You Must by Nicole Young

2010 January 28
Tags: ,
Posted by penglog

Deception, forgiveness and restoration

Nicole Young Award-winning blends romance, intrigue and mystery in their history of fraud, greed and murder. Patricia Ambler reflects on her past, taking and honest look at where her life is as emotional challenges that face mental stress, and tests of physical endurance, as her life is endangered. In the first-person account Tish thread is a new awareness that they are on a spiritual journey as she tries to forgive yourselffor a difficult, disturbing mistakes she made in her past.

Tish has bought a Victorian house in a suburb of Detroit, renovate and sell. She discovers that the house is under the jurisdiction of the Historical Society of the city has come. Although Tish bought, renovated and sold houses to increase this deserted neighborhood values, and make enough profit to live on it, it is also their desire to preserve a community heritage.

Nicole's characters are well developed, strong andcredible. You are unpredictable, sometimes lovable, and sometimes contemptuously. Young is a gifted storyteller and communicator. It combines the elements of conflict and the dissolution of the entire narrative. She has the gift of drawing the reader into the excitement and intrigue of the plot, how they work with Tish to solve a murder. There were a number of suspects. I was always committed and rates up to the climatic surprise ending.

"Love Me If You Must" is the first in a series ofPatricia Amble mystery and a great taste of more to come.

Fleming H. Revell, 978-0800731573

As reviewed for Midwest Book Review.

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